Creative Growth Manager
Marketing
Tel Aviv-Yafo
,
israel
Description
For many of us there’s that one podcast we never miss, and video content is part of our daily routine. Here at Riverside, we know the effort behind the scenes. That’s why we built an AI-powered platform that helps creators and brands like Netflix, Disney, and Google create high-quality content with ease.
About the Marketing team At Riverside, Marketing is all about combining data with storytelling. To elevate this mission, we are looking for a strategist to serve as the bridge between our Growth team and our Creative Studio. In this role, you won’t just be running tests; you will be the creative engine behind our performance marketing - obsessed with why certain creatives convert, how to structure a winning landing page, and how to brief a creative team to get there.
On your day to day As the owner of performance creative for growth, you will move beyond building assets to managing the strategy behind them:
- Define the Creative Strategy: Build a steady pipeline of concepts by defining strategies for key growth channels and establishing testing frameworks for hooks, angles, and formats.
- Master the "Brief": Transform user research and performance data into clear, inspiring briefs, partnering closely with designers and video editors to bring ideas to life efficiently.
- Drive Website Experimentation: Own the A/B testing roadmap for key web pages, from ideating conversion hypotheses to coordinating design and development for implementation.
- Analyze & Iterate: Go beyond reporting numbers to uncover the "why"—spotting patterns in winning creatives (like UGC vs. motion graphics) to generate data-backed hypotheses for future tests.
- Ensure Consistency: Collaborate with product marketing and paid media to maintain a consistent narrative and visual identity across ads, landing pages, and the full user journey.
Requirements:
What Will Make You Stand Out?
- You believe creative is the strongest performance lever and treat it that way.
- 3+ years in Growth Marketing or Creative Strategy: You have a deep understanding of the intersection between data and design.
- Deep familiarity with winning creative assets: You know what makes creative work across different formats:
- Short-form video (for paid social/organic)
- Static and carousel ads
- High-converting landing pages
- Strategic & Analytical: You have a strong track record of using data (CTR, CVR, CAC) to evaluate performance and decide what to test next. (Experience running PPC campaigns in the past is a plus).
- CRO Knowledge: Experience planning, reading, and acting on A/B tests. You do not need to code, but you must understand testing methodology and statistical significance.
- Communication Skills: You can explain creative decisions in simple language and run effective feedback loops with designers and editors, pushing work to a higher standard.
Bottom line? If you want your ideas to directly influence how thousands of creators and brands tell their stories, you will enjoy this role. The work is demanding, the pace is fast, and the impact is very visible.
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